Promotion-Tour SBB Real Estate

The aim of the tour was to promote the varied and relaxed shopping experiences to be enjoyed at the nine RailCity locations all over Switzerland and to increase the store traffic. CP9 devised the «RailCity-Bag-Tour». A promotion-team handed RailCity-bags out including discount vouchers to the passers-by. CP9 were responsable for the layouts, organisation and production, from the bags, to the point-of-promotion-material and the clothing of the promo-team.