The Züri-Wiesn has been a fixture on the Zurich events calendar since 2007. Now we are optimising the tried and tested and arousing new interest. The image concept for Züri-Wiesn 2024 was created by artificial intelligence in keeping with the times. In authentic contrast to this is the real fun of the Oktoberfest at the main railway station.

The cosy beer garden atmosphere in the hustle and bustle of the transport hub is successfully topped by the newly designed beer tent with its gallery and smart façade. The Züri-Wiesn not only causes a stir with its somewhat different campaign, but also with its impressive appearance on site.