The City of Zurich tendered the catering operation at the Bauschänzli. CP9 developed the concept for the brand identity and communication — from CD/CI and signage to print and online. Based on the striking pentagonal logo, a coherent visual identity was created that reflects the island’s unique location. CP9 designed the entire presence, from website and outdoor advertising to printed materials and icons, inviting visitors to enjoy the island through a consistent visual concept.