The City Association of Zurich had already run summer campaigns and commissioned CP9 with a new concept. Instead of placing objects in the city, the campaign was intended to cause a real stir. Artistic objects were above people’s heads drew their gaze upwards and away from their phones. CP9 developed the idea, curated the works and connected global companies, local businesses and artists. Zurich’s city centre was thus transformed into an open-air art gallery.